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Ben & Jerry’s

Artdirection, Concept, Film, Script

Ben & Jerry’s

Introduction Ben & Jerry’s Greek Style Frozen Yogurt.

Challenge
Develop a striking content-based campaign to introduce the new flavours of greek style frozen yoghurt.

Idea
Introducing Nikos, a greek with his own events agency and the man for the job. He invented the “Greekshow”. A crazy show where you learn about Ben & Jerry’s latest flavor the Greek way.

Result
The most successful ice cream introduction ever in the Netherlands.

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