Ben & Jerry’sArtdirection, Concept, Film, Script
Introduction Ben & Jerry’s Greek Style Frozen Yogurt.
Develop a striking content-based campaign to introduce the new flavours of greek style frozen yoghurt.
Introducing Nikos, a greek with his own events agency and the man for the job. He invented the “Greekshow”. A crazy show where you learn about Ben & Jerry’s latest flavor the Greek way.
The most successful ice cream introduction ever in the Netherlands.