HeroArtdirection, Concept, Film, Print
Develop two commercials to introduce Hero frozen fruit on a stick and Hero Kokoswater.
Insight / trend
Consumers are becoming more aware of nutritional value and view commercial claims in ads with increasing suspicion.
Fruit is healthy and delicious, so why add anything? Link the power of fruit to the new Hero products – emphasizing flavour and purity. Without making obvious commercial claims.
A 5% share of the popsicle market within a year (as much as Festini).