Menu

Hero

Artdirection, Concept, Film, Print

Challenge
Develop two commercials to introduce Hero frozen fruit on a stick and Hero Kokoswater.

Insight / trend
Consumers are becoming more aware of nutritional value and view commercial claims in ads with increasing suspicion.

Idea
Fruit is healthy and delicious, so why add anything? Link the power of fruit to the new Hero products – emphasizing flavour and purity. Without making obvious commercial claims.

Result
A 5% share of the popsicle market within a year (as much as Festini).

Frozen fruit on a stick

Share

This is a unique website which will require a more modern browser to work!

Please upgrade today!