HyundaiArtdirection, Concept, Film, Web Design
Introduce the new Hyundai Go during the football world cup.
Link the new Go to the Brazilian soccer culture.
Strong and simple: replace all commentator “goals” with the word “Go” The commentator tells you everything about the car in the same way he reports the game.
The campaign was very successful. We also developed an app (soundboard) which was downloaded more than 50 thousand times.