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Hyundai

Artdirection, Concept, Film, Web Design

Challenge

Introduce the new Hyundai Go during the football world cup.

Insight

Link the new Go to the Brazilian soccer culture.

Idea

Strong and simple: replace all commentator “goals” with the word “Go” The commentator tells you everything about the car in the same way he reports the game.

Result

The campaign was very successful. We also developed an app (soundboard) which was downloaded more than 50 thousand times.

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