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Kornuit

Artdirection, Concept

 

Challenge

Design a digital storytelling concept to increase the publicity and engagement around Kornuit in The Netherlands, but above all to enlarge the urban agglomeration.

Insight / trend

Kornuit is all about craftsmanship. So that’s why the beer is linked to other craftsmen.

Idea

With a bit of practise you can easily open a beer bottle with another beer bottle. But how do you open your last beer of Kornuit? From blasted steel used on beer kegs, we hand craft special beer openers, designed by Joram Barbiers. As a bar activation tool we developed a sausage made with Casade-hop. A unique idea for the retail and other festivities.

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